Marketing Accountability: Why Your Business Needs It
Is your marketing accountable? You’ve no doubt heard this famous quote from 19th century department store magnate John Wanamaker: “I know 50 percent of my advertising is wasted. I just don’t know which...
View ArticleMarketing Accountability, Part 2: How to Keep Your Marketing Accountable
We’ve talked about how marketing accountability can help your business. But how do you get there? Sure, it’s easy to start tracking some “vanity metrics” and turn them into pretty graphs, but is that...
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Marketing Accountability by Channel
In this series, we’ve talked about why marketing accountability is important for your business and how to begin the process of holding your marketing programs accountable. One of the biggest...
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